Falls City Beer was looking for new ways to reach out to enthusiastic craft beer fans and for an interesting way to present to distributors and bartenders. We created video interviews with the Falls City Beer staff and video series to work with augmented reality coasters.

Shoppers at Derby City Antique Mall were able to find hidden images in the mall and then use their phones to view short videos of the mall's fairy "Ann TiquerBelle." People loved her adorable adventures and the interactive experience.

 

We shot images, content and wrote press releases for the event and then remained at the mall during the sale to help people use the mobile app.